A lot of what the ESL are supposed to be proposing is actually sensible, though they haven’t actually told us much at all. It’s tying it all to a shitty American-style league with no promotion or relegation that turns me off, and that seems to be what most people are against. But in terms of “killing football”. FFS, the FA, UEFA, and FIFA are doing a pretty good job of that already. Everyone says the CL reforms are shit. How many subscriptions do you need if you wanted to watch just United’s PL matches legally? Amazon? Sky? BT? Some other shit? Does anyone even know? And don’t forget it’s these same “authorities” that let the EPL people take over most PL clubs in the first place, who did nothing to check the power of agents, and who failed to check the power of oil clubs.
So I don’t think football has been saved. The ESL is probably a shit idea, but if it flops then the some wankers who’ve already fucked up football are going to be even more powerful, and nothing will change.
I actually quite like the idea of a European league, maybe with a first and a second division, to replace Europa and the CL. It would make more sense. There should be a normal system of promotion of course.