I'm not saying the theory is wrong, just that it hasn't been proven yet. After 7 years of shite the United brand is still super strong. Turnover is still higher than all but the 2 spanish clubs. So presumably those corporations are seeing a return on their investment.RedDevilinAZ wrote: ↑6 months agoCorporations are not fans; so do the shell out millions to a title winner or to an also ran?Sid wrote: ↑6 months ago7 years of shite suggests otherwise. Like Woodward said "playing performance doesn't really have a meaningful impact on what we can do on the commercial side of the business." Relying on commercial markets to save us isn't a good idea.RedDevilinAZ wrote: ↑6 months agoWoodward and the Mad Men have sold United based on its history and potential of returning to glory. Companies are not going to continue to fork over millions to be associated with a club fighting to get into the Europa Cup. They will want their "Brand" associated with a winner because that's what sells.
Question is will it last last?