It's all about who they sell to - Ed has linked a few interesting threads/links on Twitter on this topic in the past if you're interested (too many to link, sorry).
Be like the club being sold by demons to the devil himself basically
Manchester United chat
They look like they've been packaged like kids action figures.
How the fuck can we expect our players to concentrate on football when they're being made to push shite like this and that mind set is obviously going to creep into the players actions in trying to market themselves.
"Respect! Respect! Respect Maan! Respect! Respect!........."